Product development

- Recent project: Based on qualitative methods and quantitative methods (Conjoint in combination with the Gabor-Granger-Method) the acceptance of added value services of electricity and gas products were evaluated and developed for an energy supplier. The acceptance of the products was differentiated by different segments of costumers and the willingness to pay was determined. As a result it was possible to take out non- profitable added value services.

Costumer satisfaction and costumer loyalty

-Recent project: Based on quantitative methods (Penalty- Reward- Analysis) the costumer loyalty measures e.g. costumer magazines were evaluated for an energy supplier. In dependence on increased prices the contribution of every loyalty-measurement was evaluated. Special compensation-analysis allowed us to identify in which degree price related dissatisfaction could be compensated by loyalty measures. The main objectives were evaluated with regard to the main competitors.

Concept tests

Recent project: Based on the combination of focus-groups with customers and in-depth interviews with providers it was possible to identify psychological drivers, barriers and impact of the energy market. Due to the main goal to implement an energy seal, results were used to select an appropriate label and document.