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Flurstrasse 26
CH-3014 Bern
Switzerland
Tel.: +41 31 335 64 00
Fax: +41 31 332 22 62
Email: info@polyquest.ch
Web: http://www.polyquest.ch
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| Year
of creation |
Polyquest AG has been founded 1990 as an independent owner-run market research institute for high-quality market research projects tailored to customer requirements |
| Our
philosophy |
Our three corporate principles
are:
- Commitment to and identification with our customers' problems
- Reliability and quality methodology in project implementation thanks to reliable experience and a modern infrastructure
- Development of customized and flexible research concepts with a focus on implementation-oriented analysis and
interpretation
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| Staff |
- 10 fulltime incl. 5 project managers; approx. 250 interviewers
- Managing Directors:
Roman Scherer, lic. phil. nat and Dr. Markus Simon
- Project Manager:
Roman Scherer, Markus Simon, Eberhard Bartsch
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| Services
offered |
- Consulting, problem analysis, research concept, random check definition, definition of target groups
- CATI,
Online-Research, written questionnaires, face-to-face interviews, expert team meetings, individual examination, focus groups
- Data processing, computer evaluations, multivariate statistical analysis, conjoint analysis, significance tests
- Interpretation of results, graphics, written
reports, presentations
- Implementation consulting: Analysis of opportunities and dangers, Formulation of marketing objectives and concepts, Point out scope of action and make recommendations
Fields of activity in which we have particular expertise and special
tools:
- Search for strategic achievement positions: BRAIN concept
- Holistic product development thanks to CONJOINT MESUREMENT
- TOP SWISSâ: Swiss tourism profile -
requirements, qualities, perspectives
- CLIENT
SATISFACTION. Analyses of customer satisfaction (basic investigations, monitoring, controlling, trends) within the frame work of EFQM (European Foundation for Quality Management)
- PRICING: price sensitivity tests
- USABILITY TESTS (operation of handies, machines, understanding of operating
instructions, mailings)
- PHARMA Marketing Research nationwide and international
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| Sectors
covered |
All branches (e.g. telecommunications, insurance/banking, transportation/logistics, tourism, pharmaceutical market, healthcare etc.)
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| Main
clients |
Leading national and international companies, federal administration
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| Means
and facilities |
Call Center, test studio with viewing facilities, facilities for usability tests |
| International
experience |
Coordination and realising of international projects in Europe and US |
| Membership
of professional associations |
ESOMAR, SMS (Swiss Association of Market Researchers), SAQ (Swiss Association for Quality Management)
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